Sunglass Fashion Update

It’s spring once again and it's fishing season. The sun is rising beautifully by this time, you can marvel at its beauty without having to profusely sweat because of the heat and humidity of summer.

Fish populations are active during spring. But if you’re going fishing, it’s likely that light will be reflected off the water’s surface that can be annoying. That's why specialist polarized sunglasses are essential. Polarised lenses can filter out the light coming from all angels, especially off the waters surface and boats etc. For the fishermen who love their sport it’s frustrating when they can’t see the water or the big fish lurking under the water. Being able to see clearly, even in harsh lighting conditions, means that you’re able to see if you have a fish on your line and wearing polarised sunglass lenses will help even the amateur fisherman catch a big one.

Fishing is all about relaxing but if excess light causes migraines it’s not fun. What you need is a good pair of polarized sunglasses on hand to protect your eyes to be sure you’ll be relaxed your whole fishing trip.

Some popular models of sports fishing glasses are Mako Sleek that fits tightly around the head with full eye coverage to ensure they don’t slip off when leaning over the boat reeling in the big one. Their are Old Harbour Outfitters that take their fishing shades seriously and FishGlitz that are popular for fishing.

So wherever you go this spring to find that perfect fishing hole, or out on the ocean for deep sea fishing don't forget to take care of your eyes by wearing polarized lenses. If you already have a favorite pair of fishing sunglasses that you wear but you don’t have a clean set of lenses, we stock a new line of premium polarized lenses that our customers rave about, check out our facebook page to see what our customers are saying about them.

"They are the best thing since sliced bread. I couldn't be happier. No more looking through scratched sunglasses. Thanks a bunch." Bill Shepard via our Facebook Site

"Ultimate Polarised Lenses for my Arnettes from The Sunglass Fix - affordable, superior quality, so easy to fit, great customer service, free shipping - I wear them when I'm at the beach, out jogging, dirt bike riding, cruising in my R33 - AWESOME LENSES!" Elle Pallant from our Facebook Site.

Thanks to all our great fans who give us a great wrap on our facebook site!

The sweet smell of summer is in the air and it's time to update your sunglasses with the latest style or with brand new lenses, giving them the shine of a brand new pair. But it can be tiresome visiting shop after shop trying on the latest styles.

Not all sunglasses are created equal and depending on the shape of your face, some designs just don’t seem to fit. But now you can shop virtually to find the perfect style or the latest trends like the Ray-Ban Wayfarer that are huge for this summer season and worn by many celebrities from Madonna and Luke Evans.

Luke Evans wearing Ray-Ban New Wayfarer                                               Madonna wearing Original Wayfarer Sunglasses

Now shopping for sunglasses has never been easier. Take for example Bloomingdale’s in New York City. Large screens grace their front windows allowing the busy New Yorker to virtually try on sunglasses without even stepping foot in the store. This is done using LCD screens that identify where your eyes are when you look into the screen. Now you can try on the latest styles like Ray-Ban Wayfarer in some funky colors such as violet and cyclamen. You can even turn your head side to side to see from diferent angles how the sunglasses looks on your face.

Virtual shopping doesn’t end on the sidewalk. Many sunglasse online stores now offer virtual viewing by using a picture of yourself or your webcam. They can align digitized versions of their sunglasses to your face so you can check out the latest looks from the comfort of your own home or into the wee hours of the morning when some of us are on shopping sprees!  Now you can get the latest summer looks, or your Ray Ban sunglasses online without ever having to leave your house.

Don't forget once you've invested in your designer sunglasses that we stock a large range of replacement lenses in our online store that fit Ray Ban sunglasses so if if you happen to damage or scratch the lenses of your favorite pair be sure to get new lenses to have them looking brand new again.

Ray-Ban Aviators Just Got Even Better

Everyone needs a pair of sunglasses for the summer season. But they can come with some limitations, especially when it comes to changing the style or look depending on your outfit or purpose. No doubt your sunglasses come as they did when you bought them, now with a paint scratch here and there after a few years of wear. Previously using sunglasses to change shake up your image meant changing sunglasses entirely.

Now Arnette is changing all that. The new Arnette Creative Exchange System, or A.C.E.S, has developed the ability to customize some of their sunglasses. These new 2012 season sunglasses allow you to change how depending on how you feel. It's so easy to change the color by slipping in the plates. Going to a party, no problem, you can change the plate to make your sunglasses look sleek. Need to hit the skatepark? Slip in a new colour to amp up the  color.

Having friends join in can change up the styles even more. This new Creative Exchange System also lets you swap style parts with your buddies – customizability and flexibility at its finest. It puts the fun back in sunglasses, not just in how you use it but in the different styles you can have with just a single pair. For the price of one pair of shades it's like having multiple pairs so you won't get tired of them so easily.

With Arnette’s Creative Exchange System, if will feel like you've got a few pairs of sunglasses with the different looks that you can customize with  the same feel and comfort, that totally fit to your head shape.

Take it that step further. Why not get some different colored lenses for different styles and uses. Silver mirrored polarized lenses for the skatepark or beach, smoke gradient for the evening when you're out on the town with your buddies.

With 13,000 lenses that can be fitted into almost any existing frames, The Sunglass Fix claims a true world’s first, with their lens replacement service. Their unique company has just been named one of the start up companies to watch over the next few years.

For Immediate Release

Byron Bay, Australia –  Having steadily built their business from the ground up over the past 26 months to provide the only full service lens replacement company, the panel from the StartupSmart Awards thinks The Sunglass Fix are a company to keep an eye on as they continue to expand their impressive lens replacement business.

The second annual StartupSmart Awards feature many other businesses set for big, or bigger, things, with a top 50 that has a combined revenue of $115.6 million, well ahead of last year’s total of $88 million.

The awards panel were flooded with entries of such high quality they were compelled to compile a list of companies to watch in the coming years. The judging panel said there were some really great ideas out there that were worth recognition.

With many manufactures producing sunglasses with disposability in mind, the team at The Sunglass Fix have developed a unique way to replace the lenses while re-using existing frames.

“With over 300 applicants we’re proud to be named one of the up and coming companies to watch as we continue to grow.  With such an unusual business concept, and starting from scratch, we didn’t have a lot of support among friends and family to begin with. However they’ve all since changed their minds with our back to back Platinum Australia Customer Service Awards, and now this recognition just furthers our drive to continue to be the best business we can be.” Comments Lainie Anderson, Vice President of Marketing for The Sunglass Fix.

Amanda Gome, chief executive of Private Media and founder of StartupSmart, says the companies on the 2012 list “have only known hard times”, so their success should be applauded. “They all started in the GFC, have struggled to find capital to grow and yet they have flourished.” Amanda comments in the March 28^th StartupSmart press release

The Sunglass Fix boasts an impressive business with an inventory of over 13,000 lenses to fit almost any type of frame. In order to make lens replacement an attractive proposition, the team has worked diligently with suppliers and manufactures to supply designer-quality lenses at great prices. Coupled with free global shipping, replacing old frames is now becoming a popular alternative to buying new sunglasses.

With an ultimate goal to be able to replace any type of frame ever invented, Lainie and her team are out in force to dominate the bright world of sunglasses.

“Of course, there are still hurdles to be overcome. Our customers are elated to find out that they can actually get their lenses replaced and continually post positive comments on our facebook page or send us emails. Getting the message out there that our products and services exist is perhaps our biggest challenge but one we’re most driven to achieve.” Explains Lainie Anderson.

It’s easy to see why. With advertising and marketing often showcasing the latest sunglass trends and fashions, the idea of replacing lenses in existing frames may not be the first option consumers think of.

 “It’s natural to fall into the trap of advertising. However, with frequent new sunglasses remaining an expensive and often reluctant hobby for many, we know that people will be thrilled to learn that they can spend just a fraction of the cost replacing their existing lenses. Australia already loves this new concept, and we’re sure the global sunglass community will love it too” she concludes.

Did you know that Sunglasses can actually save your eyes from stray balls? It's true.

Last week Miguel Cabrera, a professional baseball player for the Detroit Tigers,  had a close call with a ground ball that hit him around his right eye. The force of the impact caused a small fracture to his orbital bone, the bone below his eye. Miguel quickly held his hand up to his eye and as he pulled it away blood could be seen covering his right hand. ""Thank God I have sunglasses on," Cabrera said after he learned the blow to his face from a ground ball Monday had not done more serious damage. "I'm lucky."

The sunglasses Cabrera was wearing saved him from a serious eye injury that could cost him the whole season but instead, only got eight stitches under his right eye and a layoff close to one week.

There are some sports where you cannot wear sunglasses because of the nature of the sport but many enable the use of Sunglasses so it's pays to make sure you've always got your best pair of sunglasses with you when you're stepping onto the sports field. Baseball is one sport where you can wear protective eyewear out on the field, especially when you're out in the sun for long periods of time like when playing Baseball or Cricket.

You don’t really need to wait for something similar to what happened to Miguel Cabrera to say that sunglasses could have saved your life. Don't forget that wearing sunglasses not only protect your eyes but if you're wearing Polarized Lenses they'll also improve your performance because you'll be well protected from the glare of the sun and unnecessary reflections off metal and car surfaces.

If you do have a Miguel Cabrera moment and shatter your sunglass lens, don't worry, we'll be able to get you some new lenses. Be sure to check out our new Ultimate Polarized Sunglasses, they may just be the best lenses you've ever worn.

Finding it difficult to think of a fun and whimsical gift this Valentines Day? How about buying her the latest celebrity fashion, sweet heart sunglasses?  Give her something edgy that she’ll love and be able to use all year round.

All women want to be loved and what better way to say ‘I Love You’ than to hand your special someone a pair of red hot heart shaped sunglasses. Not many of her girlfriends will have them so they're sure to stand out.

Yet they’ve been made famous recently with big name celebrities wearing them like Katy Perry, Nicole Ritchie, Avril Lavigne, Lady Gaga and Paris Hilton. What woman wouldn’t want to feel like they’ve got a bit of celebrity edge to them? Rock glamour goddess, Katy Perry, looks funky and ready to steal hearts on Valentines Day with her red hot shades. The sweetheart glasses immediately add some playfulness and are just that little bit naughty, exactly how we all want to feel this February 14th!

Nicole Ritchie shows us how we can give them a more relaxed look and casually chic while strolling around shopping or down at the park with the little ones. The splash of red really makes your heart sing and add some sparkle into your day, and we can all use some light hearted spirit in our lives, especially on Valentines Day.

You can easily pick up a cute pair of these sweetheart sunglasses online. I noticed that a customer on the Urban Outfitters website commented that she liked them better than her Ray Bans! If you’re worried about the quality of lenses in some of the cheap heart shaped sunglasses we can provide premium quality lens to replace the old ones, so you end up with some great lenses and turn them into a super cute pair of sunglasses that are great for your eyes too. What more could you ask for on Valentines Day, something you can wear with fun and style all year round.

Can’t decide if you want to wear your mirrored sunglasses for a sleek look while shopping, or your sports G15 polarized green while running along the beach? Thanks to Ray-Ban’s newly released Flip Out range you can ‘pop’ in new lenses, any place, any time.

Ray-Ban has introduced a new model called the ‘Flip Out’ that’s an interchangeable lens system for their most popular models; Aviator and Caravan. These top models now come with a set of three different colored lenses, allowing you to choose the color to suit your lifestyle. This new model is the latest in Ray-Ban frame technology offering super durable metal frames to last the distance with the lenses.

Ray-Ban being such an iconic brand is worn by all the big name celebrities that wear the classic’s, they never seem to go out of style.

I guess we can all dream of looking as good as these celebrities while wearing our Ray-Ban Aviators!

Being such a leader in both style and technology, they’re obviously confident that their sunglasses will stand the test of time. That’s why they are now offering replacement lenses.

It makes sense, when you invest in designer, high quality, long lasting frames to interchange the lenses to suit different seasons, or styles. That’s why at The Sunglass Fix we offer over 10,000 after market lenses that are guaranteed to perform as good as the originals, or better, or your money back. Take a look at our lens selection and try some for yourself and tell us how they perform for you.

Oakley’s latest release this season continues the trend of large sunglasses and big lenses. Rumours are that Oakley plan to replace the Hijinx and Monster Dog models with the newly released Pit Bull.

Image curteousy of Oakley.com

“From what we’ve reviewed this new model is even larger than the very popular Hijinx and Monster Dogs. It does come with the typical top notch features you’d expect from Oakley including nose pads and ear stems that lock around the face to ensure a really tight fit to avoid falling off when competing. Naturally you can choose from the range of Oakley lenses or you could choose to add lenses from our range of polarized lenses as a back up pair so you’re not left stranded out on the field. We have a range of colors in our polarized lenses to choose from to suit your style.” says Craig Anderson, owner of The Sunglass Fix.

Oakley has solidified themselves as the legends of innovation when it comes to sports sunglasses, being one of the first sunglass businesses to transform sports sunglasses into fashion items. Oakley’s key is it’s continual ability to merge style and function for a high performing piece of fashion that gives competitors that winning edge. It also delivers the health benefit of reducing harmful UV light. All this in one pair of sunglasses!

Also new to the Oakley collection are some collectable Jawbones from the new Max Fearlight range. The Jawbone collection are iconic and worn by world class athletes such as Lance Armstrong, and this years Aussie winner, Cadel Evans amongst other tour de France riders. The Max Fearlight range was released as part of a big advertisement campaign where a futuristic survivor of a solar Armageddon steps out into the blinding UV sunlight wearing Oakley Jawbones.

Image curteousy of Oakley.com

Check out the campaign here http://www.youtube.com/watch?v=UixIgS2cUA8

“The Jawbone series is a great invention by Oakley where each person can customize their sunglasses for their own sporting needs and performance. You’re able to choose from a big range of lenses for varying light conditions. And when you’re out in the elements we all know that it can not only change on a daily basis, but even hourly at times.” Comments Craig Anderson from The Sunglass Fix

The new Jawbones feature the classic Oakley Switchlock Technology that has an interchangeable lens design for any lenses to be popped in and out to suit the conditions.

“Not only can you switch Oakley lenses but you can also put in after market lenses like our premium polarized range. For as little as $38.95 you can have a set of polarized lenses shipped to your door to pop into your Jawbone frame.” Explains Craig Anderson, owner of the online sunglass business.

When pushing yourself to the edge it’s inevitable that you’ll come up with some scratched sunglasses. Lens replacement is a great option to make sure you’ve always got scratch free lens.

“We offer a money back guarantee to ensure the lenses meet the high standards of your originals. Many of our customers have posted on our facebook site about how satisfied they are with our lenses and service so check us out at http://www.facebook.com/thesunglassfix.” explains Craig Anderson.