24 April 2012 - New Season Arnette Sunglasses - Arnette Creative Exchange System

Everyone needs a pair of sunglasses for the summer season. But they can come with some limitations, especially when it comes to changing the style or look depending on your outfit or purpose. No doubt your sunglasses come as they did when you bought them, now with a paint scratch here and there after a few years of wear. Previously using sunglasses to change shake up your image meant changing sunglasses entirely.

Now Arnette is changing all that. The new Arnette Creative Exchange System, or A.C.E.S, has developed the ability to customize some of their sunglasses. These new 2012 season sunglasses allow you to change how depending on how you feel. It's so easy to change the color by slipping in the plates. Going to a party, no problem, you can change the plate to make your sunglasses look sleek. Need to hit the skatepark? Slip in a new colour to amp up the  color.

Having friends join in can change up the styles even more. This new Creative Exchange System also lets you swap style parts with your buddies – customizability and flexibility at its finest. It puts the fun back in sunglasses, not just in how you use it but in the different styles you can have with just a single pair. For the price of one pair of shades it's like having multiple pairs so you won't get tired of them so easily.

With Arnette’s Creative Exchange System, if will feel like you've got a few pairs of sunglasses with the different looks that you can customize with  the same feel and comfort, that totally fit to your head shape.

Take it that step further. Why not get some different colored lenses for different styles and uses. Silver mirrored polarized lenses for the skatepark or beach, smoke gradient for the evening when you're out on the town with your buddies.

24 April 2012 - The Sunglass Fix Named ?A Company To Watch" at the 2012 StartupSmart Awards

With 13,000 lenses that can be fitted into almost any existing frames, The Sunglass Fix claims a true world’s first, with their lens replacement service. Their unique company has just been named one of the start up companies to watch over the next few years.

For Immediate Release

Byron Bay, Australia –  Having steadily built their business from the ground up over the past 26 months to provide the only full service lens replacement company, the panel from the StartupSmart Awards thinks The Sunglass Fix are a company to keep an eye on as they continue to expand their impressive lens replacement business.

The second annual StartupSmart Awards feature many other businesses set for big, or bigger, things, with a top 50 that has a combined revenue of $115.6 million, well ahead of last year’s total of $88 million.

The awards panel were flooded with entries of such high quality they were compelled to compile a list of companies to watch in the coming years. The judging panel said there were some really great ideas out there that were worth recognition.

With many manufactures producing sunglasses with disposability in mind, the team at The Sunglass Fix have developed a unique way to replace the lenses while re-using existing frames.

“With over 300 applicants we’re proud to be named one of the up and coming companies to watch as we continue to grow.  With such an unusual business concept, and starting from scratch, we didn’t have a lot of support among friends and family to begin with. However they’ve all since changed their minds with our back to back Platinum Australia Customer Service Awards, and now this recognition just furthers our drive to continue to be the best business we can be.” Comments Lainie Anderson, Vice President of Marketing for The Sunglass Fix.

Amanda Gome, chief executive of Private Media and founder of StartupSmart, says the companies on the 2012 list “have only known hard times”, so their success should be applauded. “They all started in the GFC, have struggled to find capital to grow and yet they have flourished.” Amanda comments in the March 28th StartupSmart press release

The Sunglass Fix boasts an impressive business with an inventory of over 13,000 lenses to fit almost any type of frame. In order to make lens replacement an attractive proposition, the team has worked diligently with suppliers and manufactures to supply designer-quality lenses at great prices. Coupled with free global shipping, replacing old frames is now becoming a popular alternative to buying new sunglasses.

With an ultimate goal to be able to replace any type of frame ever invented, Lainie and her team are out in force to dominate the bright world of sunglasses.

“Of course, there are still hurdles to be overcome. Our customers are elated to find out that they can actually get their lenses replaced and continually post positive comments on our facebook page or send us emails. Getting the message out there that our products and services exist is perhaps our biggest challenge but one we’re most driven to achieve.” Explains Lainie Anderson.

It’s easy to see why. With advertising and marketing often showcasing the latest sunglass trends and fashions, the idea of replacing lenses in existing frames may not be the first option consumers think of.

 “It’s natural to fall into the trap of advertising. However, with frequent new sunglasses remaining an expensive and often reluctant hobby for many, we know that people will be thrilled to learn that they can spend just a fraction of the cost replacing their existing lenses. Australia already loves this new concept, and we’re sure the global sunglass community will love it too” she concludes.