Cookies Policy at Sunglass Fix
What are Cookies?
What cookies are on Sunglass Fix’s website?
We have audited our cookies and produced a list of the cookies we use which describes, categorises and explains which sites use them:
- _fpb: Installed by facebook for social sharing and advertisement efficacy tracking
- _ga: Google Analtyics and Ads so we can monitor visitors, site response time, pages used, and sales data
- _hj: hot jar is used on our site for site usability. It helps us find out where users get stuck and how they use the site so we can improve it.
- _uet: Microsoft cookies for bing ads and search engine and microsoft clarity tools.
Where can I find more about cookies and how to turn-off or delete them?
For information about deleting cookies from the browser on your mobile phone, refer to your mobile phone user manual. In most cases it’s in the browsers setting under delete browsing history.
Contact Sunglass Fix
More Details on Cookies Used by Sunglass Fix’s Website:
In our website, we use the Facebook pixel and it collects five types of data:
Http headers - Anything present in HTTP headers. HTTP headers are a standard web protocol sent between any browser request and any server on the Internet. HTTP headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
- Pixel-specific data - This includes the pixel ID and Facebook cookie.
- Button click data - This includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
- Optional values - Developers and marketers can optionally choose to send additional information about the visit through custom data events. Example custom data events are conversion value, page type and more.
- Form Field Names - This includes website field names such as "email", "address" and "quantity" when a person purchases a product or service. The pixel does not capture field values unless an advertiser includes them as part of advanced matching or optional values.
This tool helps us map how users interact on our site, what buttons they click, and where they get stuck. Microstof Clarity provides us information regarding number of visitors, where and when they leave our site, and where visitors came from. For more details, see Microsoft Privacy Statement. (https://go.microsoft.com/fwlink/?LinkId=521839). Microsoft Clarity does not show the web owner any personal data.
Cookies installed by Microsoft Clarity
_click: The cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording. 1 year
CLID: The cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording.. 1 year
Google Ads and Microsoft Advertising Conversion Tracking and Remarketing Tag
Conversion tracking services place a small text file (cookie) on your hard drive, for a maximum period of 90 days, whenever you land on our website after clicking on a Google ad or Microsoft advertising. If you visit any of our web pages after clicking on an ad, the cookie will recognise your browser and both we, Google and/or Microsoft will be able to see that the ad helped you find our website. it helps us allocate our advertising budget properly and advitisers to better tune what ads they present to users of their services.
Both Google Ads and Microsoft Advertising collect this information for us and generate statistics on visits to our website and sales so we can make better decisions about how our site is functioning and how our advertsing is working. At times we share this statistical information with consultants that help us run our website and advertising campaigns more effectivelly. Again, this information does not contain any personal data.
Google Tag Manager
Sunglass Fix uses Google Tag Manager. This is a service which allows all of our cookies and tracking logic to be managed through a single user interface. Tags are small code elements applied to our website with the intention of measuring traffic and user behaviour. Google Tag Manager is solely used for the implementation of such tags; it does not include the placement of cookies, meaning that no personal data will be recorded. This said, Google Tag Manager could trigger other tags that may record data, but Google Tag Manager will not have access to it.
Deactivating cookies does not prevent Google Tag Manger from delivering the tracking codes.
Google Tag Manager Terms of Service: https://marketingplatform.google.com/intl/en/about/analytics/tag-manager/use-policy/