Trends in der Sonnenbrillenbranche

Tuesday 25 Feb, 2014

Winter Games means hitting the slopes with sunglasses to block all that glare

The winter games in Sochi are the first ever for Russia and we think they have put on a pretty great show! Nothing gets a crowd going like watching amazing skills on the slopes. You can always be guaranteed of spills and thrills of any of the sports in the Winter Olympics....

Tuesday 14 Jan, 2014

The Case for Sunglass Lens Replacement

As ecological consciousness has become more and more characteristic of the world's inhabitants, we've found ways to ""greenify"" nearly every industry. One market that has remained untapped, however, is the vision care market. In 2012, about 95.9 million pairs of sunglasses were sold, generating abo...

Tuesday 14 Jan, 2014

What You Should Know About Your Sunglass Lenses

I advise a lot of customers who are interested in replacement lenses for sunglasses, but I'm continually surprised by how little most of them know about the lenses they're ordering. When you make the decision to replace sunglass lenses, there are so many ways to customize your choice. Here, well loo...

Friday 3 Jan, 2014

Don't Say Goodbye to Your Busted Shades

People around the world love sunglasses. About half of all Australians wear them, and they've been the subject of many innovations over the years. In 1936, Ray Ban developed anti-glare aviators to protect the eyes of pilots, and in 1953, they launched the Wayfarer -- which remains the best selling s...

Saturday 21 Dec, 2013

Advanced Sunglass Care

It's no secret that people across the world love sunglasses. Ray-Ban Wayfarers, made famous by the Blues Brothers, have been around since 1953 -- and sold 10 million units in 1998 alone. Even fictional characters love them....

Friday 13 Dec, 2013

That Time I Broke My Favorite Sunglasses

I take my sunglasses pretty seriously. I've been surfing since I was a kid, and I got a scare pretty early on when my friend's dad, another surfer, lost his vision to cataracts....

Thursday 12 Dec, 2013

What Sunglasses to Wear in the Hot Australian Sun?

Summer is here in Australia and the days are hotter while the sun is high in the sky, giving off brighter and longer.During these days, we should all prepare to protect ourselves from the heat and intense glare. Keeping a decent sun block with enough sun protection factor (SPF) to keep our skin from...

Friday 6 Dec, 2013

Got a Break in Your Favorite Shades?

Designer sunglasses let you protect yourself and look good doing it. Pairs by designers like Oakley cost as much as $250 even without prescription lenses, but that doesn't make them any less susceptible to the unfortunate scenarios that happen around the world several times a minute. It has been est...

Thursday 21 Nov, 2013

Never Lose Your Sunglasses Again With Glasses TrackR

We've all been there, bought a nice expensive pair of designer sunglasses only to promptly lose them. I finally invested in a pair of Prada sunglasses years ago coughing up the $300 for the latest style only to lose them the same week....

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