Sunglass Industry Trends

The best in Sunglasses style for Milan Fashion Week 2014

Monday 3 Mar, 2014

The best in Sunglasses style for Milan Fashion Week 2014

Fashion Week has hit Milan in true Italian style. The weather provided bursts of sunshine and the streets were teeming with fashionistas from every corner of the globe. Colourful Cat-Eye & Aviator frames and mirrored lenses were popular on the streets....

Monday 3 Mar, 2014

Footy fans, have you got your sunglasses ready to watch the NAB Cup

AFL fans will be starting to rouse themselves from the long, hot summer in anticipation of what is to come. Although you may be saying it’s not the real thing, the footy pre-season is upon us and we eagerly count down the weeks till the AFL season begins....

Tuesday 25 Feb, 2014

Winter Games means hitting the slopes with sunglasses to block all that glare

The winter games in Sochi are the first ever for Russia and we think they have put on a pretty great show! Nothing gets a crowd going like watching amazing skills on the slopes. You can always be guaranteed of spills and thrills of any of the sports in the Winter Olympics....

Tuesday 14 Jan, 2014

The Case for Sunglass Lens Replacement

As ecological consciousness has become more and more characteristic of the world's inhabitants, we've found ways to ""greenify"" nearly every industry. One market that has remained untapped, however, is the vision care market. In 2012, about 95.9 million pairs of sunglasses were sold, generating abo...

Tuesday 14 Jan, 2014

What You Should Know About Your Sunglass Lenses

I advise a lot of customers who are interested in replacement lenses for sunglasses, but I'm continually surprised by how little most of them know about the lenses they're ordering. When you make the decision to replace sunglass lenses, there are so many ways to customize your choice. Here, well loo...

Friday 3 Jan, 2014

Don't Say Goodbye to Your Busted Shades

People around the world love sunglasses. About half of all Australians wear them, and they've been the subject of many innovations over the years. In 1936, Ray Ban developed anti-glare aviators to protect the eyes of pilots, and in 1953, they launched the Wayfarer -- which remains the best selling s...

Saturday 21 Dec, 2013

Advanced Sunglass Care

It's no secret that people across the world love sunglasses. Ray-Ban Wayfarers, made famous by the Blues Brothers, have been around since 1953 -- and sold 10 million units in 1998 alone. Even fictional characters love them....

Friday 13 Dec, 2013

That Time I Broke My Favorite Sunglasses

I take my sunglasses pretty seriously. I've been surfing since I was a kid, and I got a scare pretty early on when my friend's dad, another surfer, lost his vision to cataracts....

Thursday 12 Dec, 2013

What Sunglasses to Wear in the Hot Australian Sun?

Summer is here in Australia and the days are hotter while the sun is high in the sky, giving off brighter and longer.During these days, we should all prepare to protect ourselves from the heat and intense glare. Keeping a decent sun block with enough sun protection factor (SPF) to keep our skin from...

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